There's been a trend lately of doing things that are "Earth Friendly". Buying products that you think are carbon-neutral, eating only organic foods, all in an effort to do what they think is saving the planet. The truth is that you're just making yourself feel better for sustaining your own personal lifestyle. Disposable products are just that, and no amount of personal guilt will change that. So just admit it and move on. Oh, and if you can, try to consume just want you think you need, and clean up after yourself.
Get over yourself, deal with the truth, and just try being a good person.
This is the second in what may be a series of a new "subvertising" campaign about graphic design trends.